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How Brands Can Enter the Metaverse

With Facebook’s rebranding to Meta in late 2021, big industry giants like Gucci etc. have started to explore metaverse. The potential of metaverse in helping brands to interact with customers is enormous. It’s safe to say that brands are exploring this uncharted territory in their ways. Lots more companies are waiting for the right opportunity and way to enter the metaverse. But question is, how brands can enter the metaverse?

Some businesses have already entered the metaverse, with the gaming industry leading the way. The gaming industry has already normalized playing and socializing with people in the virtual world. Platforms such as Roblox, Decentraland etc. allow people to create and play in the world. Brands like Samsung etc. has made their base inside Decentraland. Many brands in the fashion, banking, food, and other industry, are using platforms like Roblox, Decentraland, and Sandbox to connect with their customers to increase brand awareness and sales.

Understand the metaverse:

Before you take any step to enter the metaverse, it is important to find who is your target audience and if the metaverse is a place where you will find them. This will not only help you with your target audience, but also will give you a detailed understanding of the metaverse.

Study your competitors:

It is essential to stay ahead of competitors, and a good way to do that is to study what they are doing in the metaverse. How are they interacting with their audience, and what is their experience from it? Along with that, ask yourself, would something similar work for your brand. What could you do differently to stand out from your competitors?

Picking the right platform:

There are quite a few platforms in the metaverse, and each with its own pros and cons. It is significant for a brand to consider which platform suits them the best based. Each Metaverse have their own unique style and specific type of audience. For brands, it’s necessary to think all aspects and choose the metaverse which can represent them properly.

Plan your entrance:

There are multiple ways to enter in metaverse, hence making it crucial to plan your entrance while the platform is developing. The few common ways you can enter through are:

  • Sponsoring Events
  • Creative Experience/Games (Recommended)
  • Creating Unique Offices
  • Selling Limited Edition Merchandise
  • Rewarding users for visiting their experience/games.

These are some of the ways that a brand can start its journey in the metaverse.

People in brand marketing and leadership role should start thinking of creative ways to enter the metaverse. With a good storytelling skill, they can engage a loyal new gen audience, which can later convert into sales.

You can take the help of agencies such as Lapsus Next, who have experience in onboarding brands into various metaverses. Agencies can take care of all your hassles and because of their expertise, results will be much better.

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